Justin Anderson

PhD Candidate

Justin Anderson is a doctoral candidate in Marketing at the University of Southern California. His main area of interest is brand marketing, with special focus on entertainment marketing and brand-based growth strategies. Justin received an MBA with a concentration in Marketing from the University of Illinois at Urbana-Champaign in 2001. He graduated with academic excellence and was inducted into the Beta Gamma Sigma business honor society. Justin has worked as a marketing and advertising research analyst at BBDO Chicago, and formerly served as an officer in the United States Air Force.

Education:

• MBA, Marketing, University of Illinois - Urbana - Champaign, 2001
• BS, Atmospheric Science, University of Wisconsin - Madison, 1995

Brand Marketing Research Interests:

• Entertainment Marketing
• Brand-Based Growth Strategies
• Brand Equity

E-mail: Justin.Anderson.2007@marshall.usc.edu

The Marshall School of Business at USC
Marketing Department
Accounting Building B1C
Los Angeles, CA 90089-0443

Office Phone: 213-740-4799
Office Fax: 213-740-7828